Starting a website for your business can be challenging, especially if you have no idea where to begin! Of course, you would like to keep spendings to a minimum while being able to maximize the return on your investment, but you should also keep in mind that investing on certain elements for your website is key to achieving an effective online business website.

One of the most important elements you must not disregard is the website design itself.  People visiting your website get a viewing experience which can make or break your business’s first impression. When planning your website design, keep the following things in mind:

• Keep it simple – KISS remember that phrase!  With simple designs, you’ll have your page finished faster and cheaper. These simple pages are also cleaner and easier to navigate for most people; even those who aren’t technophiles. Build your layout from one strong element which can convey what your business is about.
• Think forward – Go Responsive Design!  A lot of people browse the web through their mobiles and presenting your business to them in a mobile friendly way would be so much better; this would keep them hooked, and will want to know more about your page because you’ve made it much more accessible to them.
• Consider a good branding logo – Make sure if you have a logo that it compliments your web design or will even fit on a webpage header.   Find a good web designer that can make it work for you or alter it so that it will.
• Content Content Content – Content is king! Need we not forgot the most important. So here is the deal, if you don’t have valuable and interesting content on your web site for you viewer, than you don’t have a website.  It’s that simple. If you can’t write it, than hire it done. You can find all kinds of excellent copy writers searching Google.

Other things to consider include maintaining your website, making use of search engine optimization techniques, and  content management systems like WordPress.  Maintaining your website may be dull at days and very busy once you hit your niche. Being hands on with this regard can help you keep better track of your clients and how the business is doing. You want a simple admin in that will allow you to make small changes to your website,  especially for updating outdated information.

When you make your website SEO-rich, you will attract more of your target customers. Simply by using the proper keywords which are relevant to your business, you can increase traffic and gain potential clients. If you use a WordPress website and a good SEO Plug in, this challenge becomes super simple to do.